Air Jordan (Classic)

The Air Jordan (Classic) volume is a striking celebration of one of the most influential collaborations in modern culture. Far more than a sports book, this authorized edition chronicles the 40-year creative and cultural partnership between Michael Jordan and Jordan Brand—an alliance that reshaped design, style, business, and athletic performance across the globe. Presented with bold imagery, including the iconic silhouette featured on the cover, the book captures the spirit of innovation and cultural impact that define the Jordan legacy.

DETAILS

• Scope: The first authorized book to document the 40-year partnership between Michael Jordan and Jordan Brand
• Structure: Organized into six chapters, honoring Jordan’s six championship titles
• Content:
  – Rare archival items published for the first time
  – Iconic advertisements and design evolutions
  – Cultural references and visuals illustrating the brand’s global influence
• Focus Areas: How Jordan Brand revolutionized style, elevated athletic wear, influenced business strategy, and became a dominant force in pop culture
• Publisher: Assouline
• Format: Classic edition; premium hardcover with high-impact visual desig