The January Shopping List

What to buy now

Wondering what’s in our Gwynns bag this month? No need to guess—we’ve put together a curated January shopping list just for you.

1. Cool Blue

January calls for a cooler palette. Shades of blue set the tone for the season ahead, offering a fresh, composed way to reset your wardrobe after the holidays. From soft, understated hues to deeper tones, cool blues feel timeless now and easy to wear well beyond winter.

2. Pretty in PRINT

Pretty in print. Bold patterns bring a sense of energy and individuality to the season, adding interest to everyday dressing. Whether subtle or statement-making, prints are an easy way to refresh your wardrobe right now.

3. Signature Bag

A signature bag is more than an accessory. It’s the piece you reach for daily, defining your look and grounding your wardrobe year-round.

4. Poet Core

Potecore brings a rugged edge to modern menswear. Think practical influences reworked with polish, blending function and style for an effortless, everyday approach.

5. Power in Scent

Initio fragrances are designed to leave an impression. Bold, sensual, and unmistakably distinctive, each scent is crafted to feel powerful, personal, and unforgettable.